BBQ heroes, get fired-up over Weber!®

The Brand

Barbecueing has a name in germany: Weber®

If it is about the perfect BBQ experience, the highest quality and expertise, no-one comes close to Weber – the cult brand of all things barbecue.

For over 60 years, our philosophy has been: “The evolution of the perfect”. A philosophy which bears fruit. Weber is shaping the market – with a clear quality strategy:

Selected specialist shops, with highly-committed consultants, support barbecue fans with achieving the optimum barbecue experience. Year-on-year, brand awareness is on the rise and because nearly all the Weber fans recommend their BBQ, Weber has become a star brand with a high cult factor.

The expertise

Chosen by the barbecue experts of the Weber® Grill Academy – the original

We grill 365 days-a-year in the Original Weber® Grill Academy, together with our guests in 24 locations – from Hamburg to Klagenfurt. Thanks to this wealth of experience, our barbecue experts know exactly which ingredients complement each other and are 100% suitable for the perfect barbecue experience. Whether meat, poultry, fish, seasoning or sauces, … the barbecue qualities of each product are revealed in the Original Weber® Grill Academy.

Only the best, carefully-chosen and tested products can convince us. We have put these together to create the attractive Weber BBQ Great Taste range. Weber has been one thing, right from the beginning: much more than just a barbecue!

Range

WEBER®-
BBQ GREAT TASTE RANGE

Chosen by the barbecue experts of the Weber® Grill Academy – the original

We grill 365 days-a-year with the Original Weber® Grill Academy, together with our guests. With real passion. As a result, our experienced barbecue experts know exactly which ingredients complement each other and are 100% suitable for the perfect BBQ experience. These carefully-selected products have a name: Weber BBQ Delights.

The objective

Extension of the year-round barbecueing season and the premiumisation of the barbecue market

Year-on-year, the seasonality of barbecuing decreases. BBQs have been an all-year-round experience for some time.  Benefit from the image of a cult brand and offers at Weber® Great Taste – from the shelves to the frozen section. Order now!